One thing is for certain, we love our pets. Because we deal with pet issues, we also deal with the emotional side of how residents feel about their pets. Whether it be breed restrictions, picking up after their pets, pet fees and pet rent, insuring pets are registered, we deal with so many side of pet issues. With that in mind, how do we use pet residents to our advantage and know how to handle challenges dealing with pets.
First, embrace the fact you have pets and make them part of your community. Having dog waste stations convient makes it easier to enforce and have pet owners take responsiblity. Explain to new move-in's their responsiblity, and point out dog walk and park areas for them to use. Don't assume just because your advertising says you accept dogs they all take their responsibility seriously. Take a photo of your pet to include in the lease file. If they know you have a picture, they also know you can identify their pet if there is an issue. I love having a new move-in package include a few pet treats if we know they are moving in with a pet. This includes for both dogs and cats, so don't forget the purrrrrfect animals as well. Nothing says we are pet friendly like starting the new lease with a treat for their loved pet.
Market through pet kennels, pet groomers, vet hospitals, SPCA, and other operations, expecially if you accept large dogs and multiple pets. Not all communties accept multiple animals or large breeds. Designate a month as pet month. Call it "Pet Appreciation," or "ABC Apartments Pet Fair." Invite those pet kennels, trainers, pet supply box stores, vet hospitals, SPCA, even the K9 corp from the sherriff's department. Doesn't take a rocket scientist to figure out you can have a really cool and productive resident activity surrounding your pet population and their owners.
As part of your concierge services have mobile pet groomers, vets taht make community calls, trainers, and dog walkers in your community. I am currently working with a local vet to provide quarterly on-site pet checkups and vaccines at the site.
Use your imagination and use your pets as a marketing tool. We often focus on the people side, but don't forget the four legged friends that also play a part in where people choose to live.
